FAQs

dinkfolk is an independent editorial publication exploring modern life through the perspective of people living the DINK lifestyle.

We publish original journalism, thoughtful opinion, expert insight and visual storytelling across travel, homes, money, work, food, style, wellbeing, relationships and pursuits.

Rather than viewing life through the assumption of parenthood, we explore the opportunities, decisions and experiences that come with designing life differently.

Our mission is simple: to create the publication modern adult focused households have been looking for.

DINK stands for Dual Income, No Kids.

Traditionally, it describes two adults living together, both earning an income and without children.

Today, the term is often used more broadly by people who identify with a child-free lifestyle, whether by choice or circumstance. Here at dinkfolk, we favour the term modern adult focused households.

dinkfolk is for anyone who identifies with the DINK lifestyle or enjoys content that isn’t written around the assumption of children.

Many of our readers are couples without children, but others are single professionals, pet owners, empty nesters, people who are child-free by circumstance, or simply readers looking for intelligent lifestyle journalism.

Our editorial focuses on the things our readers invest their time, money and energy in.

These include:

• Travel
• Homes & Property
• Money & Wealth
• Food & Drink
• Style
• Pursuits
• Relationships
• Wellbeing
• Careers & Business
• Pets
• Culture
• Experiences

No.

Most of dinkfolk can be enjoyed without creating an account.

Some newsletters, reader experiences or future membership benefits may require an email address, but simply reading the publication does not.

The majority of our editorial is free to read.

In the future we may introduce premium reports, events or member experiences, which will always be clearly identified.

Yes.

You can subscribe to receive selected editorial, recommendations and updates from dinkfolk.

We don’t believe in overwhelming inboxes, and you can unsubscribe at any time.

Every article is selected because we believe it offers value to our readers.

We prioritise originality, expertise, beautiful storytelling and practical insight over clickbait or volume.

We are an editorial publication, not a content farm.

Yes.

Everything we publish is guided by the dinkfolk Editorial Code, which sets out our principles for independence, transparency, quality and representation.

Rather than repeating it here, you can read our Editorial Code.

Where appropriate, articles are researched using credible sources, interviews, expert contributors and published data.

Opinion pieces are clearly identified, and where statistics or research are referenced we aim to cite the original source wherever possible.

Yes.

We welcome pitches from writers whose ideas fit our editorial direction.

We’re interested in first-person essays, reported features, travel writing, money, property, relationships, food, business, pursuits and expert insight.

Please read our contributor guidelines before getting in touch.

Absolutely.

We’re always interested in hearing from photographers, stylists, filmmakers, illustrators and other creatives whose work complements the dinkfolk aesthetic.

Where content is commissioned, contributors are paid according to the agreed commission.

For unsolicited submissions, payment will always be discussed before publication.

Yes.

Some of our favourite features begin with reader suggestions.

If you have an idea, destination, person or topic you’d like us to explore, we’d love to hear from you.

Yes.

We work with carefully selected brands that genuinely add value to our readers.

Advertising opportunities include editorial partnerships, newsletters, sponsorship, digital campaigns and bespoke collaborations.

Editorial independence always comes first.

Sometimes.

We occasionally publish expert-led contributions where they provide genuine value to readers.

Editorial decisions always remain independent, and commercial relationships are clearly disclosed.

Where appropriate.

If an article contains affiliate links, this will always be disclosed.

Editorial recommendations are never influenced by affiliate relationships.

Not unless we explicitly say so.

Gifted products, paid partnerships and sponsored content are always clearly identified.

No.

Unless otherwise stated, all articles, photography, graphics, branding and original media published on dinkfolk are protected by copyright.

You’re welcome to link to our articles, but reproducing text, photography or artwork requires written permission.

Copyright remains with either dinkfolk or the original creator, depending on the publishing agreement.

If you’d like to licence editorial, photography or artwork, please contact us.

dinkfolk content is created for human readers.

No permission is granted to scrape, reproduce, republish or use our original editorial content for AI training or commercial datasets beyond any rights provided under applicable law.

For licensing enquiries, please contact us.

Current vacancies are published on our Careers page.

If there are no roles listed, we’re not actively recruiting.

Occasionally.

When internships or work experience placements become available, they’ll be advertised on our Careers page.

dinkfolk is headquartered in the United Kingdom with an international editorial outlook.

We commission contributors and publish stories from around the world.

For editorial, advertising or general enquiries, please visit our Contact page.

The exact size varies depending on the country and how DINK households are defined, but research consistently shows this is a significant and growing demographic.

Recent research from The Harris Poll found that approximately 5% of American adults currently live in a DINK household, with 61% earning household incomes above $100,000, compared with 41% of the wider population. The same study found 88% say not having children gives them more disposable income to invest in themselves and their partner, while 76% say it allows them to travel more frequently and spontaneously.

Academic research also shows that DINK households typically enjoy higher disposable income, higher savings rates and greater spending on travel, dining and leisure, making them an increasingly influential consumer demographic.

As new research emerges globally, dinkfolk will continue to build one of the world’s most comprehensive evidence bases on the DINK audience.

The DINK community has developed its own language over the years. Some terms are well established, while others continue to evolve.

Dual Income, No Kids

Two adults, both earning an income, without children.

Single Income, No Kids

An individual without children supporting themselves on a single income.

Dual Income, No Kids Yet

A couple who currently have no children but intend to have them in the future.

Dual Income, No Kids, With A Dog

One of the most recognised variations, describing couples whose household includes one or more dogs.

Dual Income, No Kids, With One Cat

A DINK household with one cat.

Dual Income, No Kids, With Cats

A DINK household with multiple cats.

A person or couple who does not have children.

A person or couple without children, often through circumstance rather than choice.

To explore the full collection of DINK terminology, abbreviations and cultural references, visit The DINKtionary – dinkfolk’s growing glossary of the language surrounding modern child-free living.