dinkfolk is the editorial authority on the global DINK audience.
Created by DINKs, for DINKs, dinkfolk exists to recognise and explore the lives, interests and priorities of modern adult focused households.
Through thoughtful editorial, expert insight and original storytelling, we document the places, properties, pursuits and experiences shaping this growing audience around the world.
Our editorial spans travel, homes and interiors, wealth, investing, careers, food, culture, wellbeing, relationships and the outdoors. Alongside original features and photography, we publish considered recommendations, specialist perspectives and first-person stories from contributors who understand this audience through professional expertise and lived experience.
At the heart of dinkfolk is a simple editorial philosophy: different households live differently. That principle informs every commission, recommendation and partnership. Rather than defining people by what they don’t have, we recognise the many ways they choose to live, build, invest and spend their time.
Research increasingly identifies DINK households as one of the world’s most commercially significant consumer groups. A 2024 Harris Poll found that DINK households are more likely to have higher household incomes, greater discretionary spending and stronger investment in travel, dining and personal interests than the wider population.
The study found that 61% reported household incomes above $100,000, while 88% said living without children gave them more disposable income to invest in themselves and their partner.
Academic research has similarly highlighted the growing influence of DINK households across sectors including hospitality, luxury travel, financial services, leisure and residential property.
For readers, dinkfolk offers thoughtful editorial that reflects a broad range of modern DINK lives. For contributors, it provides a platform to share expertise, ideas and lived experience. For brands and partners, it offers the opportunity to engage with an international audience whose decisions increasingly influence premium consumer markets.
As dinkfolk continues to grow, our ambition is to deepen understanding of the global DINK audience through independent journalism, original research and carefully considered partnerships. We believe the most valuable editorial doesn’t tell people how to live; it recognises how they already do.
Some call it the DINK lifestyle.
We simply recognise it.
Editorial Standards
dinkfolk is committed to independent, accurate and responsible editorial.
We make every reasonable effort to ensure the information we publish is accurate, fair and clearly sourced. Where mistakes occur, we will correct them promptly and transparently.
Our editorial is guided by the principles of the Editors’ Code of Practice, together with our own editorial philosophy of recognising rather than advocating. Every article is edited to reflect the standards, tone and integrity of dinkfolk, regardless of whether it is written by a journalist, specialist contributor or member of our editorial team.
Commercial partnerships never influence our editorial judgement. Sponsored or commissioned content will always be clearly identified.
If you believe we have published inaccurate information, or wish to raise an editorial concern, please contact editor@dinkfolk.com